Lazada, the e-commerce company majority-owned by Alibaba Group Holding, will launch an interactive TV show next week, which it says is the first of its kind in Southeast Asia. This group of people are important because the time they spend online has been growing every year," he said. Mr Piscini said Lazada mobile application is installed on 45% of all iPhones and 30% of all Android phones in Thailand. The company will launch the TV interactive show, a live event called "11/11 Online Festival", on Channel 3 and Lazada TV at www.lazada.co.th/tv on Nov 10, running from 11pm to 12.30am. Mr Piscini said the TV programme is part of the synergy of Lazada and Alibaba in expertise, technology, knowledge and experience.

Source: Bangkok Post November 01, 2017 22:18 UTC